Relation between a company and a client develops on several roots but the anchor of this ship is trust, which makes you drive for future collaborations and mutual growth.
In any agency –client relationship when we approach any new agency we did rarely ask about their marketing players and neither we ask to talk any of the team member before signing up the contract.
By reading this apparently shows tons of faith between client and agency, but does it makes a real sensible move to tie a knot with whom you are not familiar entirely. It showcase that either you do not understand the importance of trust or you did be not aware about how to contact your agency with some simple query and little research about prospective agency.
Here are some suggestions which will help you to choose your inbound marketing agency wisely:
1. Follow the way they are following for themselves
Whenever you are looking for a good inbound agency just glance how they absorb inbound for their own purpose., what are means they are using to drive traffic to their own way, the type of content they are promoting for themselves, all will give you the real working image of the company. If they practice what they preach, then it’s fine to trust the inbound.
2. Transparency of service delivering by them
Consult the agency regarding in-house services and service hired from outside, outsourcing something from experts and admitting the same is a sign of mature and trustworthy agency. Having an up-front approach with the client will leave him in ease about deciding the inbound relations for future.
3.Concentrating for money or focus on business success
Being honest about work and knowing how to say ‘no’ can create a lasting impact on the mind of client about agency dedication towards business success rather than just making money out of client. Once a company is dedicated concerned about your significant business growth they will really help you get there, instead of only drawing paychecks from you.
4.Can they provide customer testimonials?
Whether an agency has industry-specific knowledge, agility for problem solving such as less lead generation, customer centric approach , etc can very well judged by the testimonials of previous clients provided by company. The case studies equip you with the proven instances of success and give you an insight as to how company woks with specific problems.
Establishing a conversation with the case studies may present nuances of organizational working which ultimately help to decide about inbound agency.
5. Awareness regarding industry specific needs- Knowledge is wisdom
Explaining the client about their business need requires an insight about marketing industry and more importantly about the specific industry the client belongs to. Knowledge about the process for understanding latest tools and technologies they follow, content management strategies adopted, publications they read and how they communication the advancements such as news jacking, helps you understand their updated marketing knowledge.
If your agency is able to figure out your critical business plan, sum up your strengths, identify opportunities, plan for your clients, marketers and envision how it will happen, then you can definitely fly your wings in near future.