Inbound Marketing by Halligan & Shah
The co-founders of HubSpot Brian Halligan and Dharmesh Shah wrote a brilliant book on how to get more traffic by improving Google ranking, create remarkable content, insight about SEO, blogging and social media. It is a complete road map for inbound to any new marketer.
“Inbound Marketing: Get Found Using Google, Social Media, and Blogs” starts its journey by telling what outbound marketing (email blasts, telemarketing, trade shows) is and what are the imperfections they carry in today’s internet savvy , technology driven customer forces.
They focus on ‘getting found by’ rather than ‘interrupting’ by conceptualizing the transition of website into a ‘hub’(a forceful and appealing destination that pull people like magnet by providing quality content they want to read, use and share) rather than a ‘megaphone’.
Converting visitors into customers requires not only great content but also catchy CTA’s which conveys value, are easy to use and prominently action oriented, shore up by excellent landing pages. Establishing a marketing and sales funnel for shifting the lower ROI of outbound to inbound is required with proper evaluation.
Enchantment by Guy Kawasaki
Connecting real people with meaningful ways is what “Guy Kawasaki” (Apple’s former chief evangelist) wants to convey through “Enchantment: The Art of Changing Hearts, Minds, and Actions”.
He confesses how to yield the most influence in the digital era, by push technologies like blogs , presentations and twitter being active mode or by full technologies such as Facebook , LinkedIn, and You tube by becoming passively active.
It enlighten us how to enchant our customers, bosses and our employees by optimizing interpersonal interactions including from the most effective way to smile to the best way to avow. It end with a note on how to resist enchantment for shielding from shrewd and malicious sales persons, artists, and bogus experts.
The New Rules of Marketing and PR by David Meerman Scott
Meerman does a commendable job of defining the essentials and milieu of inbound and social media with speaking about ‘technology’ and ‘media’. It not only covers the theoretical aspect of inbound but also offers the practical suggestions on issues like SEO, social media, podcasting, news releases,SEM, blogs, and videos.
The book also talks about marketing personas and how using personas the marketing efforts can be taken to the next level. Reading the book can help you get answers of several queries related to social media usages, mobile applications, Search engine optimization, viral marketing and so on, it’s worth it, in a book shelf.
Content rules by Ann Handley
Handley and Chapman takes you to the journey of how crucial content writing is for online marketing and how one can initiate with content writing. They have organized so many high level concepts of content marketing and content strategy in a very conventional tone and easy to understand language, for complete reader accessibility.
The advice given in the book such as “Re imagine, don’t recycle”, “Do something unexpected”, “show, don’t tell”, etc have added value for the readers as they will get a real practical feel while reading.